Jules Destrooper's First Biscuit Was A Promotional Gift To His Customers!

Jules Destrooper's First Biscuit Was A Promotional Gift To His Customers!
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Jules Destrooper's First Biscuit Was A Promotional Gift To His Customers!

At Jules Destrooper, they have been making biscuits in an artisanal way for over 130 years, using only natural ingredients, using fair production methods! But how did this delicious biscuit history begin? 

A small, cosy bakery in Lo in West Flanders is the beginning of an unprecedented history in Belgian biscuit country. On 8 August 1885, Julius Renatus Maria Destrooper opened his shop, which he combined with colonial goods from Asia and Africa. This clever move set him apart from the other five bakers in the village, and customers came to Lo mainly for his coffee, tobacco, chocolate and spices.


Almond bread, Jules Destrooper's first biscuit, was a promotional gift to customers.

Jules went to work in his bakery using the spices from his shop and turned them into wafer-thin almond bread. He gave this to his customers as a promotional gift. However, this biscuit proved such a success and later managed to win La Médaille D'or at the prestigious food fair in Paris in 1911, that soon more people came to Lo for his Almond Bread than for the exotic merchandise. The rest is history! What once began as corporate gifts, we at Exclusive Business Gifts are happy to continue today!

From Almond Bread to Jules Finest! The evolution of Jules Destrooper as a corporate gift!

In 1890 we celebrated the birth of the widely known Jules Destrooper Boterwafel, or better known in West Flanders as Lukke! This wafer owes its origins to the New Year's wish (Lukken) for which, as a child, you were given thin, hard wafers in exchange. In West Flanders, traditional wafers are still baked around New Year. In 1923, the natural butter waffle won a gold medal at the prestigious food fair in Brussels!

 

 

From 1969 to 1992, many more classics from Jules Destrooper's oven followed, including the Paris Waffle, the Hazelnut Florentines, the famous Cinnamon Biscuits in Milk Chocolate and the Kletskoppen. For which Jules bought the authentic recipe from Bakkerij De Hollander in 1990. All this biscuit history was brought together in one festive box: the Jules Finest! The Jules Destrooper Jules Finest box is the ultimate corporate gift for those who like to get the best out of their relationships with customers and employees!

Jules Destrooper's Jules Finest box: small effort with big impact!

Working happiness comes in a small biscuit, or in this case in a Jules' Finest box. This varied assortment of the tastiest biscuits in Jules Destrooper's history is a small and affordable gift with big impact. Reward your employees for their good work with a thoughtful gift at unexpected times. This creates a healthy and happy work culture and we all know that work happiness contributes to the success of your business. Happy employees also make happy customers, because an employer who is proud of the organisation he works for also radiates this pride to his customers.

A personalised Jules Finest Box is the perfect versatile gift for the unexpected moments

Rewarding your staff for their performance during peak periods when extra hours have been worked or a completed project they have put blood, sweat and tears into are the moments when you need to let your employees know how much you appreciate them. With our Jules Finest box, you give a tasty token of appreciation and create moments of work happiness. Provided with a personal message with your logo, it is an ideal marketing tool that your employees will be only too happy to share via social media. An ideal win-win situation.

An unexpected gift for your clients is a great way to celebrate the relationship and a great way to say thank you. Think of sending a personalised gift after a successful meeting or a 'treat' to let them know you are looking forward to working together. A personalised Jules Finest box is the ideal business gift for those unexpected moments. Success guaranteed!

Jules Destrooper XL sharing boxes for ”shared work happiness"

Our sharing boxes let your employees and customers share in work happiness. These boxes are perfect for a whole team to enjoy delicious Jules Destrooper biscuits. An ideal personalised gift to thank an entire team for a joint achievement. By showing your appreciation with this unexpected gift, you will encourage a team to continue working with the same drive and ambition. Sharing this thank you gift creates a sense of togetherness where people can enjoy and reflect on the success achieved together. Without even realising it, you are creating an ideal brainstorming session from which many new inspirations will emerge. Teamwork makes the dream work, so don't forget to brand your Office Sharing Box with an appropriate slogan and company logo.

In a nutshell: Make an unforgettable impression at unexpected moments with our personalised Jules Finest Box and put a smile on the face of your employees and/or customers. 

A small effort with a big impact!